HIBU STUDIO // Crush alert at the Lisboner Fashion Week

You maybe didn’t notify but the Portuguese capital also launched its own Fashion Week a few years ago under the name of MODA LISBOA. Lisbon vibrates to the rhythm of fashion for five days. A week during which several events happen. From the competition of young international designers to help them to launch their next collections, to set up conferences about ethical and sustainable fashion. Lisbon Fashion Week offers a range of activities to its many visitors.

When we know that more than 3% of the GDP in Portugal comes from the textile and accessories industry and that production factories are more and more requested by the main groups for these last ten years, it’s not surprising that environmental and human issues are finally put at the heart of the debate. Video installations presented the undersides of these factories to visitors in the form of giant screens and we admire the initiative.

If there is a designer who understood that it was necessary to take this turn while supporting her roots, it’s Marta Gonçalves, the creator of the HIBU Studio.

Founded in 2016, HIBU has never stopped playing with volumes, overlays, materials and colors. The XXL does not scare the fashion designer and at the time of the genders emancipation, isn’ it the perfect excuse to prick a shirt, a jacket or T-shirt to your lover or friend ?

Fall/Winter 2020 will be far from gloomy at HIBU which already marks a late summer vibes in our dressing. Daring shades, strong contrasts for a collection that oscillates between workwear and streetwear. HIBU has come to recall certain strong codes of creative ready-to-wear : minimalist and effective cuts, high-end materials and a purchase which is now part of the duration and awareness of its customers. A code that, we hope, should gradually become essential.

It’s worth noting for this season, a collaboration with the artist Vitor Serrano and a capsule collection signed by the sneaker brand Pulser and the support of the Troficolor factory for raw denim fabrics.