• Could you please present yourself ?

I am Jennifer Elvestedt, one of the founder of Minimarket, 30 years old, self-taught.

  • Where did you get this passion for fashion ?

From reading a runway mag with reviews of fashion shows in my mother’s car when I was about 10 years old.

  • What are your inspirations ?

Ricki Lake, punk but also in developing new situations

  • What is the best world to define the Minimarket spirit ?

Self-educated. We learned by ourselves.

  • What is your favourite item of the collection available on your e-shop ?

Platform Maitai shoes and all silver neoprene items, I love it.

  • What are your projects for the future ?

The upcoming show in August !