- Could you please present yourself ?
I am Jennifer Elvestedt, one of the founder of Minimarket, 30 years old, self-taught.
- Where did you get this passion for fashion ?
From reading a runway mag with reviews of fashion shows in my mother’s car when I was about 10 years old.
- What are your inspirations ?
Ricki Lake, punk but also in developing new situations
- What is the best world to define the Minimarket spirit ?
Self-educated. We learned by ourselves.
- What is your favourite item of the collection available on your e-shop ?
Platform Maitai shoes and all silver neoprene items, I love it.
- What are your projects for the future ?
The upcoming show in August !