ISTO // The organic collection

Let us introduce you to the ISTO. concept. One that we truly trust in and want to share with you on our webzine and via our store and e-shop

ISTO. is a modern day essentials brand for men and women. This brand created by Pedro Palha, Pedro Gaspar and Vasco Mendonça in June 2017 in Lisbon, only works with the best 100% organic materials. All products are made by ethically sound suppliers from the beginning to the end.

Oxford white shirt – June 2017

Create and cultivate a fully transparent relationship with customers is something very important to this  portuguese team. A great mix of design, marketing and business skills which take care also about the earth. 

This human concept which is growing more and more month after month with new products and challenges is still independant and want to make make only slow production.

ISTO. didn’t want to participate to the way things are made and sold in fashion retail, they wanted and still believe in the fact that there is an opportunity for a fresh start, one that allowed for higher quality standards and a lower price point – so that consumers who already know what they want get what they need. 

Whatever about seasonal collections, what is important here is everyday clothes that fit everyday needs.

We look for fashion staples that could be better and work on those until we feel they are done perfectly. Quality over quantity.”

Each new launch is carefully planned to address the real needs of men and women looking for the best everyday essentials.

Everything has been developed over the past two years, from sourcing the finest heavy organic cotton available to prototyping, right down to the finishing details that make these items feel different the first time you touch them.

Once the final product is available in a store, consumers can find out how much it costs to make, how we reached the final price and how we intend to spend any net profit.

To learn more about ISTO., read their Focus