MARMIER // Contemporary classics

MARMIER’s take on ready-to-wear is an ever-evolving assortment of updated classics with a strong emphasis on quality and fit.  Keeping simplicity and timeless allure at the core of their philosophy, founders strongly believe that true style lives in the creativity of the individual, for whom we are set on providing the blank canvas :

An understated wardrobe mix-and-match for the minimalist living.

After 6 years at the helm of well-established, Montreal-based womenswear line Betina Lou, Marie-Eve Emond decided to give the brand’s male fans what they had been asking for since 2009: a menswear version of Betina Lou’s classic appeal.

But instead of integrating masculine apparel to her main label, she decided to follow her team’s current aspirations and to found a second brand, an online-exclusive line which would include both men and womenswear essentials. MARMIER was born, a name inspired by the studio’s neighbourhood and its locally famous overpass.

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Willing to get rid of the fashion retail industry’s rigid, bi-annual conventions and constraints, MARMIER’s aim was to give the design team a new, organic and more realistic creative freedom by pulling away from the traditional “collection” template. However, new brand didn’t mean lower standards—Betina Lou’s quality, authenticity and service cornerstones were to remain part of MARMIER’s foundation.

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With the same fine regard for details, fits and an ever-growing passion for great textiles, the designer and her team’s wish is to bring back simplicity in the conception of style and fashion, while encouraging creativity and self-identity.

The e-shop is not already online but we let you follow the MARMIER evolution on their Facebook page and we present you the founders through their FOCUS.

On the web : https://www.facebook.com/marmiermtl/

T/O/S.