MENORCA // About the Menorcans shoes.

This summer we saw you traveling all over Europe, braving the pandemic and the roller coaster of restrictions. From Greece, to Italy via Portugal. Some of you preferred the sun of Spain and more particularly of the Balearics. And even if Ibiza remains the most emblematic island of this archipelago famous for its nightclubs, Mallorca, Formentera and now also Menorca has understood also how to attract visitors.

Long shunned by tourists, Menorca has become a trendy destination in almost three years. Not only for the beauty of its creeks and its large beaches still preserved from resort hotels, but also for the beautiful concepts of eco hotels which have chosen to send their favorite decorators there. Starting with Dorothée Meilichzon commissioned for the Menorca Experimental alongside LRNCE which signs the household linen and some other ceramic pieces. As for the kitchen, the max of ingredients are cultivated in situ and the menu, signed Alex Larrea, is full of original tastes and visual surprises. To go with these gourmet dishes ? The creations developed by the Experimental Cocktails club, of course.

A few kilometers from Alaior, we find Mahon, the capital of Menorca, which following British colonization saw the birth of Mahonnaise, which has become the mayonnaise. This is also the only thing to keep in mind from this city. On the other hand, the small town of Ciutadella caught our attention, not only for its historic center but also for its local fish and vegetables market. And certainly, also, because this is where our lovely story with Juan and his wife, Magdalena began. The founders of the Menorcan brand Guelmi.

The Menorcans are what would be the Tropéziennes in St Tropez or the espadrilles in Mauléon in the Basque country. Less commonly called avarcas, the Menorcans were born in the 1950s, designed by the peasants themselves to protect them during the hot season. Open, flat shoes with a waterproof sole and let the foot breathe thanks to a small opening on the front which still protects their toes from machines. A unisex model which, in barely 20 years, will have conquered the whole of the Archipelago until it spread to Europe.

Today we are pleased to present the result of this collaboration between Guelmi and Somewhere A Process. By mutual agreement, the entire production of this capsule collection had to be ethical and ecological. Starting with the choice of raw materials : bamboo vegetable leather and a recycled car tire sole. Not to mention a completely handmade assembly and a limited quantity so as not to fall into overproduction. A capsule collection made for kids and adults.