OH SEVEN DAYS // For a transparent fashion

We discovered Oh Seven Days through Instagram almost six months ago and we had a crush not even for collections but also for the universe around this brand and the designer, Megan Mummery. The brand was launched in Istanbul in 2015.

The philosophy of this brand is always about  a long lifecycle. It means that from design and manufacturing, to sales and distribution, all garments had a life before to arrive in your wardrobes.

Transparency is at the heart of all the story between Oh Seven Days and its customers. Production costs and fabric sourcing are presented clearly to clients.  Customers can enter behind the scenes and understand what is a typical brand journey, from the fabric sourcing missions to the studio design process and permit to know more who are makers and how they make it.

Oh Seven Days offers charismatic yet understated weekday staples made from reclaimed materials. A dressing to wear from Monday to Sunday,  made from ethical beginnings and sustainable endings.

The idea of slow fashion, a fashion with no huge stocks and more produced on demand is promoted. Oh Seven Days wants to contribute to the concept of the power of circularity. Garment is produced with sustainability and therefore source materials from ‘runoff’ fabric rolls. Textile factories often have unused fabric meterage that is typically doomed for landfill due to excess manufacturing or miscalculated consumptions. Being based in Istanbul, one of the textile manufacturing capitals of the world, we are lucky to have access to these factories and their beloved forgotten leftovers. The idea is to avoid waste in the production cycle.

We made an interview with Megan Mummery, read her FOCUS.